An Instagram auto reply works when it sounds like you on a good day: short, warm, and with the one thing the person asked for. Below are 40 messages you can copy, grouped by situation, with Hinglish versions for Indian audiences. Swap the parts in [brackets].
Quick rules before you copy: auto replies need an Instagram Professional account (Business or Creator; Meta charges nothing to switch). You can only DM someone who commented or messaged you first, and a normal DM must go out within 24 hours of their last message. Keep the first message short and put the link in it, because that's what people commented for.
Comment-to-DM replies (when someone comments a keyword)
These go out as a DM when someone comments a word like "LINK" or "PRICE" on your post or reel.
- Hey [name]! Here's the link you asked for: [link]. Tell me how it goes 🙌
- As promised, here it is 👉 [link]. Any questions, just reply here.
- Thanks for commenting! Your free [guide / checklist] is here: [link]
- Here you go: [link]. The [offer] ends on [date], so grab it before then.
- Got your comment 😊 Tap below for [the recipe / the code / the full video]: [link]
Hinglish:
- Hii [name]! Yeh raha aapka link 👉 [link]. Koi doubt ho toh yahin reply karo.
- Comment karne ke liye thanks! Aapki free [guide] yahan hai: [link]
- Lo ji, link aa gaya 🙌 [link]. Offer sirf [date] tak hai.
Public comment replies (posted under the comment)
A short public reply shows everyone else that the DM really arrives, which gets you more comments.
- Sent it to your DMs! 📩
- Check your DMs, [name] 💌
- Done! Look in your message requests if you don't see it.
- DM bhej diya hai, check karo 📩
- Link aapke DM mein hai 🙌
Use a few different ones in rotation. Twenty identical replies in a row look like a bot, and people scroll past them.
Price questions ("price?", "kitne ka hai?")
- Hi! [Product] is ₹[price]. You can order here: [link]. Want me to help you pick a size?
- It's ₹[price] with free delivery above ₹[amount]. Full details: [link]
- Starts at ₹[price]. All options and photos are here: [link]
- Price ₹[price] hai, COD available hai. Order yahan se karo: [link]
- Ji, iska price ₹[price] hai. Saare colours yahan dekh lo: [link]
Answer the price in the first line. People who ask "price?" leave if they have to tap through to find it.
Welcome and first-message replies
- Hey, thanks for the message! I read every DM myself, so give me a few hours. Meanwhile, most answers are here: [link]
- Hi [name]! What can I help you with? Reply 1 for prices, 2 for orders, 3 for something else.
- Welcome! If you're here for [the course / the shop], start here: [link]
- Namaste! Message ke liye thanks. Batao, kis cheez mein help chahiye?
After-hours and away messages
- Thanks for writing! We're offline right now and reply between [10 am and 7 pm IST]. We'll get back to you first thing.
- Got your message 🙏 I'm away until [day], and I'll reply as soon as I'm back.
- Abhi hum offline hain, kal subah [10 baje] tak reply karenge. Tab tak yeh dekh lo: [link]
Story replies and story mentions
- Thanks for replying to my story! Here's the link from it: [link]
- You're quick 😄 Here's what I talked about in the story: [link]
- Thank you for the mention, [name]! Mind if I share it on my story?
- Story pe reply ke liye thanks! Link yeh raha: [link]
Order and support questions
- Sorry about the trouble! Please send your order number and we'll sort it out today.
- You can track your order here: [link]. If it's stuck, reply with your order number.
- Returns are easy: [link]. Send us your order number if you need help.
- Order number bhejo, hum turant check karte hain 🙏
Collabs and business enquiries
- Thanks for reaching out! For collabs, please email [email] with your idea and past work.
- Love that you want to work together! Send your media kit to [email] and we'll reply within [3 days].
- Collab ke liye [email] pe mail karo, details ke saath. Hum 2-3 din mein reply karenge.
Follow-up messages (when they don't open the link)
- Did the link work for you? Reply here if anything's unclear.
- Quick reminder: the [offer] ends tonight. Here's the link again: [link]
- Link mil gaya? Koi problem ho toh batana.
- Still thinking about [product]? Happy to answer any questions.
A follow-up only goes out if the person wrote back within the last 24 hours, so it works best right after a conversation, not days later.
How to set these up
Instagram's own tools handle simple cases. In the Instagram app (Messages → ⋯ → Tools) you can add up to 4 frequently asked questions with automatic answers, and save replies as typing shortcuts. On desktop, Meta Business Suite → Inbox → Automations has an instant reply, an away message and keyword replies (exact match, sent after 15 minutes if you haven't answered).
A comment-to-DM tool like Blupi is built for the comment case: it replies in seconds, posts a public reply too, and keeps every conversation in one inbox.
- Connect your Instagram Professional account with "Log in with Instagram" (no password shared).
- Create an automation: pick a post or reel (or all of them), the keyword ("LINK", "PRICE"), the public reply and the DM.
- Paste one of the messages above, add your link, and switch it on.
From then on, every matching comment gets a public reply and a DM within seconds, and you see every conversation in one inbox.
Mistakes that make auto replies feel spammy
- Long first messages. Two lines and the link. Details can come after they reply.
- The same public reply every time. Rotate 3 to 5 versions.
- No human fallback. End with "reply here if…" so real questions reach you.
- Promising things you can't send. Instagram only lets you message people who wrote to you, so "I'll DM all my followers" isn't possible with any tool.
Questions
Can I set an auto reply on a personal Instagram account?
No. Instagram's own auto replies and every tool on the official API need a Professional account (Business or Creator). You can switch in Instagram's settings, Meta charges nothing for it, and you can switch back anytime. More in auto reply on a personal account.
How fast does the auto reply go out?
With a comment-to-DM tool on Instagram's official API, usually within a few seconds of the comment.
Can I put a link in an Instagram auto reply?
Yes. Put the link in the message, or on a button: tapping it opens the page inside Instagram. That's why "comment LINK and I'll DM it to you" beats "link in bio". See how to send a link in an Instagram DM.
Will Instagram ban me for auto replies?
Meta documents automated messaging on its official API, with rules: reply only to people who wrote first and stay inside the 24-hour window. Instagram's terms ban automated access without its permission and sharing your password with third-party apps, so password-based bots are the ones that get accounts restricted.