Short answer: ManyChat has a free plan for up to 25 active contacts a month. Pro costs $39 a month, or $29 a month if you pay for a year, for up to 2,500 active contacts. At ₹88 to the dollar that's about ₹3,430 a month (or ₹2,550 a month paid yearly) before GST and card fees. The catch is the word "active contact": it includes everyone you chat with on Instagram that month, not just people your automations reach.
Prices here are from ManyChat's help centre and its own pricing explainer, cross-checked with 2026 pricing breakdowns, in October and November 2026. ManyChat changes prices and plan names often, and its pricing page shows the final amount at checkout, so confirm there before you pay. We make Blupi, a ManyChat alternative, and we've kept this page factual.
ManyChat's plans at a glance
| Plan | Price (USD) | Roughly in ₹ (before GST) | Active contacts included |
|---|---|---|---|
| Free | $0 | ₹0 | 25 a month |
| Pro, paid monthly | $39 a month | about ₹3,430 a month | up to 2,500 |
| Pro, paid yearly | $29 a month ($348 a year) | about ₹30,600 a year | up to 2,500 |
Above 2,500 contacts the price goes up with your contacts. Third-party breakdowns report about $0.05 for each extra contact on monthly Pro. ManyChat AI and some other features are paid add-ons on top of Pro.
ManyChat doesn't publish a rupee price list. You pay in dollars, and your card converts it.
What is an "active contact"?
An active contact is anyone your connected Instagram account has a conversation with in a billing month. The part most people miss: it doesn't matter whether ManyChat's automation was involved.
- Someone comments your keyword and gets the DM: 1 contact.
- A friend messages you and you reply by hand: also 1 contact. A ManyChat moderator confirmed this on its community forum: "Yup, exactly that".
- The same person talking to you all month: still 1 contact.
- Deleting contacts doesn't give the slot back for that month.
Users have asked ManyChat, in its own ideas board, to "only count contacts who trigger a ManyChat automation". As of November 2026 the rule is unchanged.
Is ManyChat free?
Yes, for very small accounts. The free plan covers 25 active contacts a month, which is about one week of DMs for most creators. Once you pass the limit, users report their automations stop answering new people until the month resets or they upgrade. The free plan also adds a ManyChat notice when people open links you send.
If you post a reel with "comment GUIDE for the link" and 200 people comment, the free plan covers 25 of them.
Three real monthly bills, in rupees
All at ₹88 to the dollar. Your card may add a 1–3.5% foreign currency fee, and GST at 18% if it's charged on the bill.
1. A new creator, 15 conversations a month
Free plan. ₹0. ManyChat is genuinely free at this size.
2. A growing creator, one reel a week, about 800 people a month
Over the free limit, so Pro. $39 a month is about ₹3,430, roughly ₹4,050 with 18% GST, and a little more with the card fee. Paid yearly: $348, about ₹30,600, roughly ₹36,100 with GST.
3. A reel goes viral: 4,000 people comment in one month
Pro covers 2,500. If the reported $0.05 per extra contact applies, the other 1,500 cost about $75. That's a $114 month, about ₹10,000 before GST, for one good reel. This is why "you never know how much you will pay" is a common line in ManyChat reviews.
Why Indian cards get declined on ManyChat
Recurring payments from Indian cards fall under RBI's e-mandate rules: the bank has to register the subscription and may ask you to approve each charge. Many foreign subscriptions don't handle this well. ManyChat has a help article about payment problems for users in India, and its forum has threads like "six valid cards declined, Pro plan blocked".
If your card is declined:
- Turn on international and online transactions for the card in your bank's app.
- Try a credit card rather than a debit card. Credit cards handle e-mandates more reliably.
- Approve the e-mandate request from your bank (SMS or app) when it comes.
- Paying yearly means one charge instead of twelve, so fewer chances to fail.
How to keep the cost down
- Use a separate account for personal chats. Since every conversation counts, chatting with friends from your business account costs contacts.
- Pay yearly if you're sure you'll stay: $29 instead of $39 a month.
- Watch the contacts counter before a big launch. A viral reel can push you into the next tier.
- Use a tool that doesn't count contacts if Instagram comment-to-DM is all you need. Several alternatives charge a flat price or have no cap. See our ManyChat alternative guide and free plans compared.
ManyChat vs Blupi on price
| ManyChat | Blupi | |
|---|---|---|
| Free plan | 25 active contacts a month | 1 Instagram account, unlimited automations and DMs, small "Sent with Blupi" line |
| Paid plan in India | $39 a month (about ₹3,430 + GST), or $29 a month yearly | ₹99 first month, then ₹499 a month or ₹3,999 a year, GST included |
| What you pay for | Active contacts, rising as you grow | A flat price. No contact or DM count |
| Viral reel | Can push you into a higher tier | Same price |
| Two Instagram accounts | Two ManyChat accounts | One Blupi Pro login |
| Channels | Instagram, WhatsApp, Messenger, TikTok and more | Instagram only |
If you need WhatsApp or Messenger in the same tool, ManyChat's price buys you that. If you only need Instagram, you're paying for channels you don't use.
Questions
How much is ManyChat Pro in rupees?
Pro is $39 a month, about ₹3,430 at ₹88 to the dollar, or about ₹4,050 with 18% GST. Paid yearly it's $29 a month, about ₹2,550 a month (₹30,600 a year) before GST. The exact amount depends on your card's exchange rate and fees.
Does ManyChat charge GST in India?
ManyChat's price is in dollars. Whether GST appears on the bill depends on how the charge is processed. Check the checkout total and your card statement. Rupee-priced tools that include GST in the shown price avoid this surprise.
Does ManyChat have a lifetime free plan?
The free plan doesn't expire, but it's limited to 25 active contacts a month.
What happens when I go over my contact limit?
On Free, users report automations stop answering new people until the month resets or they upgrade. On Pro, extra contacts are billed, so the plan keeps running and your bill rises.
Is there a ManyChat alternative priced in rupees?
Yes. SuperProfile, InstantDM, ReplyRush and Blupi show prices in rupees. Blupi's free plan has no DM or contact cap on one account, and Pro is ₹499 a month with GST included. More in our ManyChat alternative guide.